South by Southwest is one of the largest festivals in America, featuring music, film, and interactive attractions with over 2000 performers in 90 venues, over four days. The festival takes place in the live music capital of the world: Austin, Texas. We were were extremely fortunate to do a phone interview with the Festival’s founder, Louis Black.
Louis fell in love with film as a kid growing up in New Jersey. After moving to Austin, he started The Austin Chronicle, a hugely successful alternative newspaper. Louis teamed up with several music promoters in the region to put on SXSW. The event has grown to feature highly anticipated film premieres, some of the largest names in music, and the unveiling of cutting-edge technology. It is estimated that over 75,000 people attend the festival’s various events each day.
Louis’ story is truly inspiring. Check out the full unedited interview below to learn how he went from struggling at school to pursuing his passion for obscure B-movies to creating one of the one of the most successful festivals of all time.
Here is a direct link:
SXSW – Louis Black Interview
Or you can try this audio player: