How to Write a Business Plan




The best way to learn the language and structure of business plans is to look at real-life examples. Some great resources to check out are:

  • And at the bottom of the post we’ve listed some sample plans.

This is a list of elements most business plans should include, but be sure to research the specific requirements of your industry.

                                                  Elements of a Business Plan:

  1. Cover page: Business name and contact information.
  2. Table of contents: Lists all the sections of the plan and page numbers.
  3. Executive summary: One-page overview that summarizes the whole report.
  4. Business description: How your business satisfies a need.
  5. Business environment analysis: What is the outlook for the industry you are getting into? Why is it a good time to start this type of business?
  6. Industry background: your experience in the industry or other qualifications.
  7. Competitor analysis: Prove that there is a market for this product or service by listing competitors who have had success in the field. Then, point out competitors’ weaknesses and how you plan to be better than them.
  8. Target market: Describe which demographic will want your product. For example, new parents living in the suburbs.
  9. Marketing plan: Describe how you plan to reach your target audience. For example, Internet advertising, phone calls and email, billboards, commercials, or magazine ads.
  10. Management summary: Who is in charge, why are they qualified, and what is their vision for the business?
  11. Operations plan: Describe the process of creating your product from start to finish. Where and how will you produce your product/service? How will you assure quality? What raw materials do you need? Who will be your suppliers?
  12. Financial plan: Describe your plans to get funding, what expenses you are expecting, and how you will generate revenue over time.
  13. Attachments and milestones: Include any other relevant information, achievements, or awards.

Here are some more industry-specific sample business plans to check out:

*if you don’t see your business idea on this list, check out

42 Comments on “How to Write a Business Plan

  1. what of business plan sample for poultry incubators and poultry farming

    • Hi Ann,

      Here is a business plan for a Florist:
      And here is a sample budget with example expenses and projected revenue (*note: these are all estimates) for a florist:

      As for financing ideas, I would refer you to Chapter 8 of our book “Build Your Dreams” which details the various ways you can raise money for your dream. We provide how-to guides and discussion of the advantages and disadvantages of each fundraising method:

      1. Day Job
      2. Fundraising Events
      3. Crowdsourcing Websites (Kickstarter, GoFundMe, IndieGoGo)
      4. Sponsorships and In-kind Donations
      5. Scholarships and Fellowships
      6. Grants
      7. Contests and Prizes
      8. Investors
      9. Take on a Loan
      10. Credit (use caution!)

  2. Hello, I want to start a cake and candy supply business? Help please!

    • Hi Darvina,

      Sounds like you’ll want to take a look at wholesaler business plans in the food industry. Here’s a few to check out…

      Wholesale food business plan

      Here’s a coffee distributor business plan that may be similar:

      Then, obviously you’ll need to read up on the specifics of the candy/cake producer industry. Do some googling or talk to a local candy shop owner to do your research. I’d imagine there’s FDA guidelines to adhere to, sanitation standards, you’ll need warehouse space, marketing strategy to reach retailers, sales staff, raw materials to create the product, staff to keep up with demand. But the cool part is you get to bascially be Willy Wonka! 🙂

  3. Wow, really insightful. I am encouraged by this post. Please is there a PDF version of the Jewellery creation studio business planning?

  4. I want to open my own clothing brand and really have a hard time finding a simple but readable document could you help me out ?

    • Here’s a rough step-by-step plan for breaking into the fashion industry from our book Build Your Dreams

      Fashion Designer
      Identify and track your fashion inspirations on Pinterest or an actual pinboard. Pick a type of fashion to focus on — women’s, footwear, accessories, etc.
      Create sketches.
      Take a class or workshop in drawing and sketching to get better.
      Purchase fabric.
      Learn to sew online or in a class.
      Buy a mannequin to work with.
      Start making clothes for friends.
      Get an internship or apprenticeship with a designer.
      Consider fashion school.
      Develop a business plan for selling your original work.
      Develop a physical and online portfolio of your work to share with others.
      Participate in local runway events.
      Plan your own fashion show.
      Find a local retailer to carry your fashion line.
      Open your own retail or online store.

      Here’s a sample business plan for a clothing manufacturer:

      Finally, we have a friend that is in the fashion industry and runs Indie Source Apparel: Their mission is to: “DEVELOP & PRODUCE YOUR FASHION LINE IN LOS ANGELES, CALIFORNIA” If that’s something you’re interested in, contact Zack:

  5. Good morning. I want to start a business where I teach people various crafts and sell.
    How would a business plan look for this? Thank you and Kind Regards.

  6. I would like to start a laundry business. Maybe a coin laundry mat. Helpful websites please

  7. I want to start my own Salsa business. I make a unique salsa with a great flavor. Want to start small and have my product in farm markets and continue to expand into larger market areas. Need help on business plan and legalities of a food canning business.

  8. Hello
    My name is Kenny and I want to start an e shop in europe to dealing with African Art can you send me a template for a business plan.

  9. I want to open Day Care Centre and ana after hours centre I would to have a business plan can you help me.

  10. Do you have samples business plans on waste hauling or Roll container off rental

    Thanks Chad

  11. Hi, Im looking for a business plan for an online business. Do you have ideas for blogging? Thanks

  12. Hi, very inspiring.
    I would like to start a state of art auto spa with all the befitting service..
    Any advice would really help.


  13. Hi I would like to start a discussion in my workplace regarding adding a new position. I was told I have to come up with a plan to justify the implementation of the new position. Any ideas on what I have to do? Thank you.

  14. We want to open our renovation and construction and any kinds of architectural business company ,so i search a lot and i couldnt find any good app or resources . Please help us to find better ways or apps or sites in this way.

  15. Hi I want to start a business in popsicles.please send me a bplan.thanks

  16. I would like to start a cleaning business with maid services.

  17. I’m want to purchase a gym that has already been an established buisness for the last 15 year, so I’m purchasing an existing buisness that I help run and manage for the last 9 years how would I write a buisness plan for this scenario

  18. Hi i would like to open an e shop in germany for handcraft.. any business plan please. Thank you

  19. I want to start my own Atv & dirt bikes for small kids my husband is the best mechanic and the best teacher for motocross riding I already have a motocross track need to have gear like helmets and stuff to keep them from getting hurt when they crash.I would also like for my husband to teach little boys basic mechanic work to kids that are willing to learn.

  20. I would like to start a wholesale online bead shop for wholesalers and consumers.

  21. Good day,I want to start a gearbox and diff business and need examples on business plans and a business budget plan

  22. Hi.. so I am starting a pet treats and accessories business. Any helpful info would really be appreciated.

  23. Hi I’m interested in starting a daycare centre ….can u help me in getting template for the daycare business plan

  24. These are great. Two ideas for different people: battery reclaim is one and personal shopper/style consultant is another. Thanks for this info. I will be sending the link to both people. Also craft store/ farmers market. For a third person. I seem to have a few entrepreneurs in my family. 🙂 🙂

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